You might be new to the business world. Alternatively, you might already own a brick and mortar, but have yet to make the move to process online payments via an ecommerce store, or could just be looking for a way to earn a secondary income. Whatever your business background, or your reasons for wanting to set up an online enterprise, now’s a great time to launch it! Here’s why:
Ecommerce Is Fueling U.S. Retail Growth
80% of web users have made a purchase online. 50% of the web population has brought more than once, and ecommerce is a growing market.
The number of global online shoppers is expected to surge by a further 50% by 2018, and by 2020, online sales are predicted be worth $523 billion in the United States alone. There really is a growing audience out there, and with an effective ecommerce platform, you can be ready to serve them.
A Personalized & Convenient Shopping Experience
Customers want two things from their shopping experience: personalization and convenience; ecommerce offers both.
With consumers living increasingly busy lives, they want easier ways of managing everyday tasks, and that includes the way they buy things.
Whether it's managing the weekly grocery shop, buying a gift, looking for hobby materials, or just snapping up those impulse buys, an ecommerce store is equipped to process online payments, which allows consumers to make purchases whenever they want, with the added convenience of getting the goods shipped directly to their door.
Today’s shopper also appreciates personalization. And by learning consumers' preferences, merchants can tailor offers and promotions to them, which creates a personalized experience for the buyer and a potential boost in sales for the retailer.